Chevrolet, now a marque brand of General Motors, has been around since 1911.
After being ousted from General Motors, a company he founded, William Durant
teamed up with race car driver Louis Chevrolet to build Chevrolet into a power-
house of the American auto industry.
With sales of over 100,000 vehicles, Durant soon had enough money to buy
a controlling stake in General Motors.
By 1917 Durant was president of GM, and he integrated Chevrolet as an entry
level brand under the GM banner, and quickly becoming it’s best selling brand
by volume. And by 1927 with yearly sales of 1 million vehicles Chevy had also
managed to outsell Ford!!
Chevrolet’s success was built on affordability, style, and innovation.
They were the first to introduce independent front suspension, introduced
power brakes, electric windows and seats in what was then an entry level
model. In 1957 Chevrolet made the first fuel injected engine, and with the
launch of the wildly popular Corvette in 1953 came the first production car
with a fiberglass body.